SportPesa on Friday 7th August announced that it has cancelled all sports sponsorship after a prolonged battle with the government over taxes.
The firm said, “We regrettably wish to announce that due to the uncertainty of this situation SportPesa will be cancelling sports sponsorships effective immediately. All clubs and partners will have received notices as provided for in their contracts.”
They added that regulators such as delayed license renewal and the suspension of Paybill numbers, have caused reduction of the level of business operations.
SportPesa is known to sponsor various clubs such as local giants, Gor Mahia and AFC Leopards. They are sponsors of the Kenya Rugby Union for sh607Million Kenyan Premier League for sh450 million, Gor mahia Fc for sh325 million AFC leopards for sh225 million.
They however explained that they are passionate about sports development in Kenya and the decision to stop sponsorships was difficult to make. “We greatly value our partnerships and we will endeavour to resume support to the best of our ability when the business recovers,” the firm said.